{"id":215,"date":"2022-09-21T14:52:15","date_gmt":"2022-09-21T14:52:15","guid":{"rendered":"http:\/\/13.78.128.124\/wordpress\/?p=215"},"modified":"2023-03-28T13:39:36","modified_gmt":"2023-03-28T13:39:36","slug":"architect-and-client-relationship","status":"publish","type":"post","link":"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/","title":{"rendered":"7 Expert Tips to Improve the Architect Client Relationship"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The architect-client relationship is unique in nature; It\u2019s a perceptual experience where people entrust their expectations to the architect\u2019s creative mind, unlike most other industries where clients are familiar with the exact product or service they\u2019re willing to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the architectural services business sector, where<\/span> <span style=\"font-weight: 400;\">form follows function<\/span><span style=\"font-weight: 400;\">, one satisfied client is not enough to build a reputation, but one dissatisfied client might be capable of destroying it.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/maryjuetten\/2020\/02\/18\/keeping-customers-happy-and-loyal\/?sh=1937b02e3bde\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Satisfied and <\/span><span style=\"font-weight: 400;\">ha<\/span><span style=\"font-weight: 400;\">p<\/span><span style=\"font-weight: 400;\">py clients<\/span><\/a><span style=\"font-weight: 400;\"> are the bedrock in terms of growth and success. <strong>Constant communication, time commitment, mutual understanding of the outcomes<\/strong>, and prioritizing client feedback are snippets of what it takes to strengthen the architect-client relationship. After all, people spend money with those who offer them the best customer service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">James Penney, the founder of J. C. Penny stores, believed that a well-satisfied client brings the repeat sales that count. Spotlighting the phrase \u201crepeat sales that count\u201d is enough to understand that <strong>happy clients are the best form of advertising<\/strong> and the number one business asset. The same applies to architects; a satisfied client spreads the good word of mouth and brings more clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re running an architectural services firm or employed in one, regardless of how good your relationship with the client is, there is always a chance for improvement. This article provides some strategies to enhance the architect and Client relationship.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f306ef94772\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f306ef94772\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Tip_1_Improve_Communication_and_Responsiveness\" title=\"Tip #1:\u00a0 Improve Communication and Responsiveness\">Tip #1:\u00a0 Improve Communication and Responsiveness<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Simplify_the_Wording\" title=\"Simplify the Wording\">Simplify the Wording<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Reach_Out_Consistently\" title=\"Reach Out Consistently\">Reach Out Consistently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Be_Available_and_Willing_to_Collaborate\" title=\"Be Available and Willing to Collaborate\">Be Available and Willing to Collaborate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Tip_2_Be_Transparent_About_Your_Financials\" title=\"Tip #2: Be Transparent About Your Financials\">Tip #2: Be Transparent About Your Financials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Tip_3_Know_and_Understand_Your_Clients_Business\" title=\"Tip #3: Know and Understand Your Client\u2019s Business\">Tip #3: Know and Understand Your Client\u2019s Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Tip_4_Be_in_Touch_With_the_Latest_Technologies\" title=\"Tip #4: Be in Touch With the Latest Technologies\">Tip #4: Be in Touch With the Latest Technologies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Tip_5_Online_Presence\" title=\"Tip #5: Online Presence\">Tip #5: Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Tip_6_Learn_from_Feedback\" title=\"Tip #6: Learn from Feedback\">Tip #6: Learn from Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Tip_7_Be_Knowledgeable_and_Solution_Provider\" title=\"Tip #7: Be Knowledgeable and\u00a0 Solution Provider\">Tip #7: Be Knowledgeable and\u00a0 Solution Provider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tip_1_Improve_Communication_and_Responsiveness\"><\/span>Tip #1:\u00a0 Improve Communication and Responsiveness<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Communication optimization starts by developing an effective strategy to <strong>communicate with project stakeholders and prioritize the client\u2019s requests.<\/strong> All architect-client communication must follow these rules:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Simplify_the_Wording\"><\/span>Simplify the Wording<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 16px; font-weight: 400;\">It\u2019s essential to remember that clients aren\u2019t experts, so you need to speak their language without using very architect-specific terms; for example, the client might not know anything about \u201cload-bearing walls\u201d or \u201cthe blueprint.\u201d Therefore, the favorable approach is to <\/span><strong style=\"font-size: 16px;\">simplify the wording according to the client\u2019s scoop of knowledge.<\/strong><span style=\"font-size: 16px; font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Reach_Out_Consistently\"><\/span>Reach Out Consistently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping the client in the loop is an excellent approach to developing a fruitful architect-client relationship in today\u2019s competitive business world. <strong>Send regular updates<\/strong>, and <strong>organize architect-client meetings<\/strong> online or in person to ensure the client is updated about the project and satisfied with the progress.\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Available_and_Willing_to_Collaborate\"><\/span>Be Available and Willing to Collaborate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Clients are accustomed to having excellent customer service; it\u2019s not an advantage anymore but a <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/why-is-customer-service-important\" target=\"_blank\" rel=\"noopener\">necessity to keep the business running<\/a>. Additionally, <strong>clients appreciate responsiveness<\/strong>, especially when they have a question or a request. One of the biggest advantages of the technologies is that now clients can get directly involved in the design creation process from the very beginning, as software like <\/span><a href=\"https:\/\/www.augmentecture.com\/\"><span style=\"font-weight: 400;\">AUGmentecture<\/span><\/a><span style=\"font-weight: 400;\"> lets them have a preview of their building and even walk through it.<\/span><\/p>\n<blockquote><p><b>Pro-tip<\/b><span style=\"font-weight: 400;\">: Always get a written confirmation for any change or new decision even after having it verbally. Regardless of the communication channel, send a follow-up email and ask the client for signed approval. It will minimize misunderstanding and assure that you and the client are on the same page.\u00a0<\/span><\/p><\/blockquote>\n<h2><span class=\"ez-toc-section\" id=\"Tip_2_Be_Transparent_About_Your_Financials\"><\/span>Tip #2: Be Transparent About Your Financials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Transparency and being upfront are essential in building a productive relationship between architects and clients, especially when it comes to financial issues. <strong>Clarifying the<\/strong><\/span><strong style=\"font-size: 16px;\"> billing process<\/strong><span style=\"font-weight: 400;\"><strong> and the overall project cost wins the client\u2019s trust and removes ambiguity.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While an architect is expected to be innovative, push the boundaries and stretch the dollar, you have to be financially responsible with the client. The best way to accomplish this is by getting the client involved from the early stages of the designing process, aligning the client\u2019s goals, budget, and timeframe, and most importantly, providing realistic expectations.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_3_Know_and_Understand_Your_Clients_Business\"><\/span>Tip #3: Know and Understand Your Client\u2019s Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As an architect, <a href=\"https:\/\/www.ribaj.com\/intelligence\/listening-understanding-clients\">you need to be a<\/a><\/span> <span style=\"font-weight: 400;\">business analyst<\/span><span style=\"font-weight: 400;\"> to understand the client\u2019s business on micro and macro levels. When it comes to design, there is nothing such as a \u201cone size fits all\u201d solution; you need to do your homework. <strong>Understanding the client\u2019s business requirements is critical<\/strong>; for some clients, the cost factor dominates, while aesthetics is the dominating factor for others<\/span><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying the client\u2019s requirements is vital in the initial meetings by <a href=\"https:\/\/www.selfcad.com\/blog\/how-to-create-an-architecture-portfolio-that-wins-clients\" target=\"_blank\" rel=\"noopener\">providing a portfolio of previous projects<\/a> relevant to the client\u2019s request. For cost-oriented clients, emphasize your money-saving and stretching budget skills. Also, for those interested in the final result, no matter how much it costs, demonstrate your eye-popping work to impress them.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_4_Be_in_Touch_With_the_Latest_Technologies\"><\/span>Tip #4: Be in Touch With the Latest Technologies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/iticollege.edu\/blog\/computer-aided-drafting-changed-architecture-forever\/\" target=\"_blank\" rel=\"noopener\">Computer-aided technology has taken the first seat<\/a> in the architectural services market. It fosters client engagement in the design process to save time and strengthen the architect-client relationship. Moreover, it improves the architect\u2019s work, from planning and designing to projecting the schemes and collecting feedback.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Architectural technologies provide a 3D visualization of the project, contributing to a productive relationship between architect and client. Furthermore, in the booming augmented reality revolution, a new advance has been made in 3D visualization by embedding it in an AR environment.\u00a0<\/span><\/p>\n<p><strong>AUGMentecture<\/strong><span style=\"font-weight: 400;\"> interactively involves the client in the process as it\u2019s available on computers, smartphones, and tablets. The easiness of previewing 3D models in the real environment where it will take place allows the client to feel the project atmosphere, simplifies complex solutions, provides a better understanding of the design concept, and ensures all stakeholders are on the same page.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_5_Online_Presence\"><\/span>Tip #5: Online Presence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Regardless of the business size, without an online presence of any sort, it will nearly not exist! In today\u2019s digital world, the architect and client relationship starts before the first meeting, usually with a Google query.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When prospects land on an<\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/06\/16\/whats-your-website-development-strategy-think-mainly-mobile\/?sh=19b20baa7345\"> <span style=\"font-weight: 400;\">architect\u2019s website<\/span><\/a><span style=\"font-weight: 400;\">, they expect an outstanding portfolio, case studies, clients\u2019 reviews, and testimonials. Besides the website, potential clients will look for more information on social media platforms.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, to build a fruitful relationship between architect and client, <strong>ensure having a well-designed website, provide a clear address, contact information, and regular content updates<\/strong>. Also, list the business in Google maps to get more exposure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, make sure to nurture the social media platforms and keep them alive with regular posting, high-resolution graphics, and photorealistic renders, and avoid posting once in a blue moon!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_6_Learn_from_Feedback\"><\/span>Tip #6: Learn from Feedback<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Communication is always about listening, and architects should always leave a space for feedback. In fact, negative feedback should be part of the development process for any professional.<\/span><a href=\"https:\/\/www.forbes.com\/sites\/margiewarrell\/2018\/09\/16\/use-criticism-to-succeed-faster\/?sh=49198095518c\"> <span style=\"font-weight: 400;\">Turning criticism into an advantage<\/span><\/a><span style=\"font-weight: 400;\"> sets successful architects apart and helps improve the relationship between an architect and client.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tip_7_Be_Knowledgeable_and_Solution_Provider\"><\/span>Tip #7: Be Knowledgeable and\u00a0 Solution Provider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Clients<\/span><span style=\"font-weight: 400;\"> expect to be updated about different project aspects, like technology, <\/span><span style=\"font-weight: 400;\">materials, costs, codes, regulations, and trends affecting the architectural work; sometimes, clients might question architects about construction activities which are <a href=\"https:\/\/www.archdaily.com\/979302\/9-areas-of-practice-for-architects-beyond-the-project\" target=\"_blank\" rel=\"noopener\">beyond an architect\u2019s scope of expertise<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Architects today are expected to have a big spectrum of knowledge as multifunctionality is one of the biggest key components for the architect\u2019s success. They should create a balance between the creative and technical parts of the job and know how to communicate with stakeholders during the building process.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For many people, it\u2019s hard to change work habits, even if it\u2019s not the best. But not you; as an architect, you\u2019re innovative; design your unique approach to surprise and delight your client.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider <strong>each client as an individual<\/strong> and customizes your relationship in a better way. However, communication is the cornerstone for building an effective relationship between architect and client, in addition to other tips in this article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Effective communication and involvement can now be achieved easily by adopting new technologies such as<\/span> <strong>AUGMentecture<\/strong><span style=\"font-weight: 400;\">, which allows getting on the same page with clients, <strong>demonstrating 3D previews<\/strong>, <strong>design modification<\/strong>, and <strong>timeline previews remotely and in real-time<\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The architect-client relationship is unique in nature; It\u2019s a perceptual experience where people entrust their expectations to the architect\u2019s creative mind, unlike most other industries where clients are familiar with the exact product or service they\u2019re willing to buy. In the architectural services business sector, where form follows function, one satisfied client is not enough &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.augmentecture.com\/blog\/architect-and-client-relationship\/\"> <span class=\"screen-reader-text\">7 Expert Tips to Improve the Architect Client Relationship<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"architect client relationship","_yoast_wpseo_title":"7 Expert Tips to Improve the Architect Client Relationship %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"An architect client relationship based on trust and open communication is key to a project's success. Here's how to improve relationships with your clients.","site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Expert Tips to Improve the Architect Client Relationship - AUGmentecture Blog<\/title>\n<meta name=\"description\" content=\"An architect client relationship based on trust and open communication is key to a project&#039;s success. 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