About AUGmentecture

AUGmentecture combines the two worlds of architecture related software and the science of augmented reality.

Currently in the construction industry, once the plans have been developed and issued to the contractor, it is then the contractors responsibility to view the two dimensional plans, construction documents, and fully understand the intent of the designer. Normally the design renderings of the project are printed as hard copy and presented for visual understanding of the intent of the project.

To view an augmented reality image one needs to develop the model, transfer the object into the augmented software, print the standard marker, and view the model by pointing the camera to the marker. This can also be done on stationary computer stations. The marker in most cases is standard and not unique to the model. So you may be able to view multiple models by the same marker. The purpose of AUGmentecture is giving the ability to the end user to view any document in 3d by creating a unique marker in each individual document.

AUGmentecture streamlines the entire augmented reality setup, and simplifies the printing, and processing of the models. Think of it as printing a PDF, but it would be in the augmented reality format.

The Current Pain In The Design Industry

Currently, design communication and collaborating with end users are time consuming & costly. Sharing ideas with clients is not efficient and Interactive design intent with contractors is limited. Transferring design model to augmented reality format is complicated & time consuming.

The Solution

AUGmentecture streamlines the setup, upload and processing of the models into augmentected reality.

“Think of it as printing a PDF
but in the augmented reality format”

Design your 3D model.

Upload model to the server

View the model on your device

The Team

Dr. Zarik Boghossian – Founder & CEO

Dr. Zarik Boghossian has over 30 years of experience in developing advanced technology solutions, technical operations, services, and establishing strategic alliances with multi-billion dollar International and North American companies.

Zarik is also a serial entrepreneur with vast experience is establishing startups with successful exits. As the Head of the Technology and Professional Services at Integrien, Zarik worked closely with other executives and investors at Clearstone Ventures to create an attractive enterprise level software solution which was successfully acquired by VMware, Inc. for $103 Million. Zarik is also one of the founders and early investors at Wovenmedia Inc, starting the business from the ground up.

Zarik is a professor at Pepperdine University, mentoring MBA students and the next generation of leaders in entrepreneurship courses.

Zarik holds a B.S. in Computer Science from the University of North Texas, an MBA from Pepperdine University in Business Management, and a Doctorate degree with highest honors from Pepperdine University specializing in Organizational Leadership. Zarik's thesis is now published and entitled "An Investigation Into the Critical Success Factors of Software Development Process, Time, and Quality."

Alen Malekian – Founder & COO

Alen Malekian, entrepreneur and founder of Malekian and Associates, has been successfully providing design and production services throughout California since 1997.

Alen has earned a Bachelor’s of Architecture and minor in Business Administration degree in 1993.  His twenty eight years of architecture design experience has allowed him to be involved with thousands of projects valuing well over $750 million.

Alens’ ability of providing meticulous attention to design and detail as well as innovative approach to his projects has been the key to his success. His pioneering approach to solving problems in the design industry is what led him to AUGmentecture.

Arsham Manukyan – CTO

Entrepreneur, Gaming and Mobile App Expert

Master of Science in Computer Science from Yerevan State University. Founding team engineer and product manager at Monitos, a web systems monitoring startup. Monitos got sold later and recently became part of Teamviewer family.

Co-founder and CEO of Frismos, a mobile gaming studio. Frismos titles had been downloaded more than 10 million times in the last 4 years.

Hagop Panosian – Chief Evangelist

Hagop is the author of "Learn iOS Application Distribution" and "The Complete App Design Sketchbook for The iPhone". An architect by education, he has designed residential, commercial and office spaces in Lebanon and Armenia, where his clients have included Armenia's top telecom operator.

Inspired by the changes brought about by the evolution of mobile technologies, Hagop recently shifted his career focus to technology authorship and education. He writes books on mobile development and design, and advises local tech startups on mobile marketing and user experience issues. He also loves to explore the empowerment potential of emerging technologies, which is why he is a very excited Chief Evangelist for Augmentecture.

Hagop holds a Bachelor of Architecture degree from the American University of Beirut. He lives in the Armenian capital Yerevan, a place with a surprisingly lively tech startup scene, with his wife and two children.

Amanda Gouveia – Head of Strategy & Business Development - Brazil

Aline Rocha - Head of Marketing & Sales - Brazil

Carmen Wang – Head of China Operations

10+ years experience in Supply Chain Management, Operations Management and Business Development in manufacturing, retail, international trade, consulting, insurance, and auto industries.

MBA from EADA Business School in Barcelona.

Exchange program in Pepperdine Graziadio School of Business and Management, Los Angeles, California, USA.


Erik Hovanec - Advisor

Entrepreneur, Software Startups, Harvard MBA

Erik Hovanec has been a technology company CEO, an executive at two startup companies that ultimately exited for $B valuations, an active Angel investor and startup advisor, and a strategic management consultant.   He currently focuses on companies using data and technology in innovative ways to solve real world problems for customers.

In early 2013, Erik co-founded The Design Accelerator, an accelerator providing world-class design mentorship, seed capital and fundraising expertise to young technology companies.  The Design Accelerator and its related investment fund is operated by Art Center College of Design in partnership with Caltech and Idealab.

Prior to co- founding the The Design Accelerator, Mr. Hovanec was CEO of LeisureLink, the leading guest generation system for vacation properties worldwide. In his six years as CEO of LeisureLink Mr. Hovanec built and launched innovative dynamic pricing and distribution products that helped independent lodging companies maximize the value of their perishable inventory. LeisureLink was recognized as a Deloitte & Touche Technology Fast 500TM recipient as well as a member of the Inc. 5000.  Mr. Hovanec raised several rounds of venture capital from leading southern California venture firms and secured a long term strategic partnership and equity investment from Wyndham Worldwide, Inc, a Fortune 500 company. In 2014 LeisureLink merged with its longtime distribution partner, Castles Media.

Before LeisureLink Mr. Hovanec served as General Manager of the Network division for the Green Dot Corporation, a major player in the multi-billion dollar prepaid financial services industry. Mr. Hovanec worked at Green Dot during its pre-IPO growth phase. Prior to Green Dot he worked for five and a half years at GoTo.com and its successor company, Overture Services, Inc. Mr. Hovanec was a very early employee at GoTo.com, where he led product management and oversaw the creation of the company's cost-per-click search advertising platform and advertiser business development. GoTo / Overture went from zero revenue at launch in 1998 to over $600M at the time of its acquisition by Yahoo! in 2003 for $1.6B.

Mr. Hovanec began his career in management consulting working as a Consultant for the Boston Consulting Group and an Associate Consultant for Marakon Associates. He earned an MBA from Harvard Business School and a BA in Political Science from Princeton University.

Erik Hovanec lives in Pasadena, CA with his wife and two daughters.

Mike Michalowicz - Advisor

Entrepreneur, Software Startups, Best Selling Author

Mike Michalowicz (mi-KAL-o-witz) is the entrepreneur behind three multi- million dollar companies and the author of The Pumpkin Plan and the business cult classic, The Toilet Paper Entrepreneur. With a popular, quirky website MikeMichalowicz.com, he is a globally recognized entrepreneurial advocate. Mike is a former small business columnist for the Wall Street Journal, and now hosts the business make-over segment on MSNBC’s Your Business.

Mike Michalowicz (mi-KAL-o-witz) started his first business at the age of 24, moving his young family to the only safe place he could afford – a retirement complex. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again.

His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset. Because, all these “limitations” bring about the key ingredient to entrepreneurial success: innovation.

Mike is the CEO of a business growth consulting firm, Provendus Group; is a former small business columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBNC; and is the author of both The Pumpkin Plan and the entrepreneur’s cult classic book, The Toilet Paper Entrepreneur.

Author & Entrepreneur

To learn more about Mike and get access to a treasure trove of entrepreneurial tips, tricks and insights, visit www.MikeMichalowicz.com. You can follow him on Twitter by following MikeMichalowicz. And don’t forget to pick up a copy of his books available on Amazon, Barnes & Noble and your favorite local bookstores.

Alan B. Cohen - Advisor

Alan has over 20 years experience as a consumer products and technology marketing executive.

His leadership roles include CMO and COO of Otterbox, EVP Marketing for Westfield Shopping Centers, EVP Marketing for Gemstar- TV Guide, and CMO of Napster.

Alan has an BS in Accounting from Northern Illinois University, an MBA from Indiana University and is a graduate of the Northwestern Kellogg Management Institute.

He also have been recognized by Advertising Age as a “Top 100” marketer.

Vince Thomson - Advisor

Revenue Consultant, Author, Investor

Vince Thompson's firm Middleshift focuses on helping founders and C-Level executives to create new revenues for the rapidly changing technology, entertainment and media businesses. Vince also invests in and mentors early stage companies. Alongside or through his consulting work, Vince has served as a startup CEO, a public company board member and a consultant to over 30 companies including major internet companies, TV Networks and Studios. Vince currently serves as the Co-Founder and Chairman of Prospectwise, is a venture partner at Zuma Ventures and an active board member for First Star, a non-profit dedicated to helping Foster Youth get into college.

Earlier in his career Vince served as Facebook's head of National Sales for a short period of time in its startup days. He's the author of a bestselling book on management called Ignited, has keynoted globally and hosted over 80 episodes of a business show for BNet, CNet’s business brand. In 2010 Business Week credited Vince with changing the liquidity model in Silicon Valley after he led a private sale of Facebook stock on Wall Street.

Vince holds an undergraduate degree from USC’s Annenberg School of Communications and an MBA from Pepperdine’s Graziadio School of Business.